Bash And Build Innovation Capability

Cesar Lastra, Founding Director 

bash+build

Hi! I'm Cesar and I'm the founder of bash+build.  

Prior to starting bash+build, I spent 20+ years working both agency and client side -- with Y&R, Colgate-Palmolive, The Coca-Cola Company, SABMiller plc and Drink Works. 


Since then, I have been privileged to lead workshops, training sessions and ideation sessions in 30+ countries for clients such as 3M, Allianz, Abbvie, Bentley, Societe Generale, Tesco, SABMiller, Carlsberg, EFES Rus, Gemalto, Novartis, Top Right Group, Sunbulah Group, NFU Mutual, HSBC and UBS.


Along the way, I have seen beautiful examples of innovation come to life all around the world.  Yet it seems so many more, potentially great ideas, have either been left on Post-Its and flipcharts following an ideation session, have died a slow, stage-gated death or have just been applied ineffectively as a one-off tactical idea.


I've started bash+build because we need to raise the floor on innovation and discover the innovator in all of us.  Believe. Bash. Build.is a simple, yet effective roadmap to define your challenge, collaboratively seek potential solutions and get a tangible output to your innovation challenge!

When I'm not bashing and building, I'm also a course director at the Chartered Institute of Marketing and a Fellow of the Royal Society for the Encouragement of Arts (RSA).  I also enjoy speaking about innovation at conferences around the world!


In addition to Lunch and Learn-style workshops, I have developed several bespoke learning programs such as:

  • Insights to Inspire Innovation
  • Using Insights to Drive Strategy
  • Finding Ideas that Drive Growth
  • ​Harnessing the Power of Branding
  • ​Marketing Strategy for Commercial Decision Making
  • Customer Acquisition, Engagement and Retention


To find out more, drop me a line here.