Take those ideas and build them! Prototype. Iterate. Test and learn. Get your first proof point. Then, you will be on your way towards building an innovation capability that sticks!
Hear that? It's the sound of people collaborating and bashing ideas. The right people in the right environment using the right techniques can grow an idea into a marketing strategy!
Innovation is a culture, not a job description. It is a belief that begins with people and ideas that you can innovate. Change management meets innovation management.